1. Combine cream cheese, horseradish, minced dill, and half-and-half in small bowl. Beat until light and creamy.
2. Spread 1 tablespoon cream cheese mixture over each salmon slice. Rollup jelly-roll fashion. Slice each roll in half crosswise.
3. Arrange salmon rolls, cut sides down, on serving dish to resemble roses. Garnish each "rose" by tucking 1 pepper strip and 1 dill sprig into center.